Twin Entrepreneurs on Faith & Business: How They Built Multiple Brands from a Childhood Passion

Can you imagine discovering your calling at just six years old? Meet Devendra and Deirdre, twin sisters who turned their love for hair-braiding into a collection of thriving businesses – from bridal hairstyling to event vlogging and more. In this candid chat, I (Joycelyn of JoiB Consulting) learn how their faith fuels every venture, the lessons learned from slow seasons, and why it’s not always about the money.

Highlights:

• How DMV CGS (their hair brand) grew from local braiding to bridal updos and beyond

• The story behind Real Time Reels – capturing weddings and special events in a God-honoring way

• Choosing purpose over profit and turning down clients if the atmosphere isn’t right

• Overcoming fear and boldness to follow the Holy Spirit’s leading in business decisions

• Practical advice for any aspiring entrepreneur looking to trust God every step of the way

Whether you’re a makeup lover, a wedding industry pro, or simply an entrepreneur at heart, this conversation will uplift and remind you that when you partner with God, your gifts truly make room for you.

Timestamps:
0:00 – Intro & Meet Devendra & Deirdre
3:00 – From Braiding in the Park to Running Multiple Businesses
9:00 – Trusting God Through Slow Seasons
16:00 – Protecting Your Atmosphere in Business
25:00 – Boldness, Obedience & Taking Fear Out of the Equation
31:00 – What’s Next for These Twin CEOs

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