Case Study: Website Redesign for The Prime Interiors
Client Overview: Cherryla is the visionary behind The Prime Interiors, an interior design business based in Dallas, Texas, offering services globally. Dissatisfied with her existing website, she sought a refresh to better align with her business needs and aesthetics.
Challenge: Previously, Cherryla's website was designed on Shopify, an e-commerce platform that was not only costly ($100/month) but also misaligned with her service-oriented business model, as it did not involve product sales. The site needed a more effective design and user experience, with misdirected links and an overall e-commerce setup irrelevant to her business.
Objectives
Goals: The initial request was for a website refresh, but it quickly became apparent that a complete overhaul was necessary. The existing website failed to effectively communicate the essence of her business, address customer pain points, or include clear calls to action.
Solutions
Approach: We reimagined the entire website, ensuring each page narratively showcased her business and integrated effective calls to action. The redesign included alignment with her style through strategic imagery placement, enhancing the aesthetic appeal and functional utility of the site.
Results
Outcomes: The overhaul resulted in a visually appealing and functional website, each page telling a unique story with corresponding imagery. We clarified her service process, streamlined client interactions, and significantly improved the overall user experience.
BEFORE - HOME PAGE
AFTER - HOME PAGE
Summary: The complete redesign of The Prime Interiors website transformed a costly and ineffective online presence into a streamlined, visually compelling platform representing Cherryla's vision.
By addressing the specific needs of an interior design service rather than a product-based model, we created a website that reduces operational costs and enhances user engagement through clear navigation and targeted calls to action. The result is a site that looks beautiful and works efficiently to convert visitors into clients.
Inspired by The Prime Interiors' transformation? Imagine what a tailored website overhaul could do for your business. Contact us today to start your journey towards a more compelling online presence, or visit our services page to learn more about our approach and how we can tailor it to your unique needs.