From Vision to Impact: The Heart Behind Lady Rhoda Kudawoo’s Website Refresh
How We Brought Clarity, Connection, and Confidence to a Multi-Faceted Ministry Brand
When purpose meets presentation, powerful things happen online.
That was exactly the goal when JoiB Consulting partnered with Lady Rhoda Kudawoo, a pastor’s wife, Christian counselor, speaker, and founder of The Rhoyal Collection to refresh her website and help her walk boldly into this next season of ministry and business.
Lady Rhoda wears many hats, and like many of our faith-based clients, her website needed to reflect that without feeling cluttered or confusing. She’s a woman called to pour into others, but her digital space hadn’t yet caught up with the fullness of her assignment.
That’s where we came in.
What We Did
This refresh was about more than just design, it was about telling a story, clarifying her brand, and positioning her to connect deeply with those she's called to serve.
We redesigned and rebuilt four core pages:
Home – Completely restructured to create a soft yet strong introduction to who Lady Rhoda is, what she offers, and how people can connect with her ministry, her counseling, and her fashion brand, all in one cohesive experience.
About – Rewritten in her own voice, this page now beautifully captures her heart as a wife, mother of six, co-pastor, and leader with grace and purpose.
Counseling – A focused service page that now clearly outlines the types of faith-based counseling she offers, who it’s for, and what someone can expect. We also created a custom inquiry form to streamline how potential clients reach out.
Contact – Updated with simplicity and warmth, making it easier for people to take the next step, whether it’s to send a message, book a session, or start a conversation.
We also added a second inquiry form for speaking engagements, ensuring Lady Rhoda can easily manage and vet opportunities to minister and speak at events—all while maintaining boundaries and intentionality.
BEFORE REFRESH
AFTER REFRESH
Why It Matters
Your website should never be just a placeholder—it should work for you.
Now, when someone lands on Lady Rhoda’s site, they immediately get a sense of who she is: powerful, approachable, and anchored in faith. It speaks to women who are looking for emotional healing, couples seeking godly wisdom, churches looking for a Spirit-led speaker, and women of faith who want to express themselves through modest fashion.
This is more than a refresh. It’s alignment. It’s clarity. It’s strategy. And that’s exactly what we do at JoiB Consulting.
Who We Serve
At JoiB Consulting, we specialize in serving:
Faith-based entrepreneurs & leaders
Christian speakers & coaches
Ministry founders
Churches & nonprofit organizations
Brands rooted in purpose and vision
Whether it’s a full website refresh, systems strategy, event planning, or storytelling—our goal is to help you show up in the digital space with confidence, clarity, and impact.
Ready for Your Refresh?
If you’ve been feeling like your website doesn’t reflect where God is taking you—or if you know your brand needs to tell a clearer, more compelling story—we’re here to help.
Let’s create a digital space that serves your assignment and reflects your impact.