HEALthy Way's Fresh Start: Building for the Future.
We had the honor of partnering with Kendra Griffin, the visionary founder of HEALthy Way Behavioral Health Services, to support her in taking her practice to the next level. Kendra came to us with a clear mission: to expand her trauma-focused therapy practice, prepare for future growth, and create an online presence that truly reflected the heart of her work.
As a dedicated mental health professional, she wanted a website that wasn’t just visually appealing but also functioned as an extension of her business—streamlining processes and making it easier for clients to connect with her services. Recognizing that operational efficiency and an aligned digital strategy were essential for her next steps, Kendra chose our Website & Operations Refresh Package.
The Challenge: Preparing for Growth
Kendra approached us with big goals: expanding her practice, growing a team, and positioning HEALthy Way for long-term success. She also came with an existing website—but she wasn’t happy with it. After working with a designer on Fiverr, she found it difficult to communicate her needs and receive the feedback or thought partnership she was looking for.
She shared her frustrations, and we introduced her to our approach. At JoiB Consulting, we do more than design websites. We ensure they align with your business processes—current and future. We invest time in understanding your business and creating a seamless user experience so you can focus on working on your business, not in your business.
The Process: A Collaborative Journey
Our journey with Kendra began with a kick-off call where we took the time to understand her vision and goals for HEALthy Way Behavioral Health Services. She shared her plans for growth, and together, we created a tailored strategy to align her website and business operations.
Here’s what we accomplished during our collaboration:
Strategic Website Design: We designed a website that not only showcases HEALthy Way’s current services but also sets the stage for future growth. The focus was on creating a platform that’s easy to navigate for both clients and team members, ensuring a user-friendly experience.
Document Review & Optimization: Kendra shaerd with us dociuments she uses in her practice documents for review. We identified areas where improvements could be made and recommended additional materials, such as job descriptions and SOPs, to support her plans for expanding her team.
Keyword & SEO Optimization: To make sure her website is discoverable by the right audience, we intentionally incorporated keywords relevant to trauma therapy and mental health. This SEO work not only helps boost her ranking on search engines, but also connects her with potential clients who need her services.
Google Search Console Setup: We set up a Google Search Console account to improve site’s visibility and performance on search engines. This tool will help HEALthy Way monitor search activity and optimize its online presence moving forward.
Custom Inquiry & Job Application Forms: To streamline client inquiries and team recruitment, we created custom forms that enhance efficiency and make it easier for potential clients and candidates to engage with her practice.
Website Transfer Preparation: To ensure a smooth transition, we helped Kendra set up her Wix account and connect her new website to her domain. This step prepared her site to go live without a hitch.
The Outcome: A Cohesive Strategy
The result is a refreshed website and operational framework designed to help HEALthy Way grow. Kendra now has a online presence that reflects her expertise and vision, paired with streamlined processes to support her expanding team and client base.
Looking for Trauma-Based Therapy?
If you’re searching for trauma-focused therapy, HEALthy Way Behavioral Health Services is now accepting new clients! Kendra specializes in trauma recovery and offers virtual therapy sessions to make care accessible. To start your journey toward healing, schedule your free 15-minute consultation today at https://www.healthywaybhs.com.
Is This the Right Package for You?
If you’re a business owner ready to align your operations with your online presence, our Website & Operations Refresh Design Package is a great fit. This package is designed to help you prepare for team growth, enhance your client experience, and position your business for future success. Whether you're a small practice like HEALthy Way or a larger enterprise, we’re here to help. Ready to Streamline Your Business? Let’s bring clarity, strategy, and alignment to your business.