Estimated reading time: three minutes

Some projects start with a strategy call.
This one started with a sigh.

Noemi, the therapist and owner behind My Hope Counseling, sat on our call and said something I hear more often than people admit

“My website does not feel like me anymore. It is outdated, hard to update, and every little change turns into a whole process.”

Her old counseling website was technically there, but it was not a reflection of the safety, hope, and care she gives her clients in session. It felt stiff. It was difficult to edit. If she wanted to change a sentence or add a resource, she had to wait on someone else.

She did not just want a prettier therapy website. She wanted an online home that

Felt warm and welcoming from the very first click
Made it easy for potential clients to understand her services
Gave her the freedom to make updates on her own

That is where our work together began.

Starting with what clients actually feel

Before talking platforms and pages, I asked Noemi to walk me through what it feels like when someone finds My Hope Counseling for the first time.

What are they carrying
What are they afraid of
What do you want them to feel before they ever sit on your couch

As she talked about her clients, a theme kept coming up, gentle hope.

The new therapy website needed to feel like that. Not loud. Not clinical. Not cold.
Steady. Clear. Hopeful.

Moving to Squarespace so the website finally works for her

Once we were clear on the heart, we chose the right home.

We migrated My Hope Counseling to Squarespace and rebuilt the counseling website from the ground up. No copy and paste template. No patchwork. A fresh structure that made sense for how she practices.

The new design is

Fresh and colorful without feeling busy
Calming in tone, with white space that lets visitors breathe
Built with clean layouts and clear headings so people can move through the site without confusion

The goal was simple
someone who is already anxious should not feel more anxious trying to figure out how to get help.

Making the path from “I think I need help” to “I reached out” feel simple

A strategic counseling website does more than look good. It gently moves people toward a next step.

For My Hope Counseling, we created forms and pathways that feel human, not heavy.

On key pages, visitors see invitations such as

“Reach out to schedule a session”
“Share what you are walking through”

Inquiry forms are set up to capture the right information from the start. Enough detail for Noemi to understand what kind of support someone is seeking, without turning the form into a full intake packet.

Each form is intentionally placed where it makes sense in the story of the page.

You read about anxiety work, you see a clear way to reach out.
You read about trauma support, you see a gentle invitation to connect.

This is strategic website design for therapists in real life. Every button, every question, every sentence is there to help someone move from scrolling to saying, I am ready to ask for help.

Training included, so she is not stuck again

One of Noemi’s non negotiables was this

“I never want to feel trapped by my website again.”

So we made sure the project did not end at launch.

When the new Squarespace counseling website went live, we scheduled a full walkthrough. I showed her how to

Edit text and swap photos
Add a new blog post or resource
Update and manage her forms
Review submissions and keep everything organized

The goal was that she would not just receive a finished product, but also the confidence to care for it. My Hope Counseling now has a website she can grow with rather than tiptoe around.

In her own words

When everything was complete, Noemi shared this reflection on the process

“I really enjoyed working with Joycelyn, she truly understood the vision I had for my website and brought it to life beautifully. She was attentive, responsive, and made the process feel collaborative and seamless. I appreciated her creativity, professionalism, and ability to capture exactly what I wanted in both the design and overall feel of the site.”
Noemi Flores, My Hope Counseling

Her words are exactly what we hope a strategic therapy website project will produce, not only a new design, but a sense of peace and alignment for the person behind the practice.

What the new My Hope Counseling site now holds

Today, when you land on the My Hope Counseling website, you feel it

Warmth. Clarity. Professional care.

It looks and sounds like Noemi. It reflects the way she holds space for her clients. It invites potential clients into a journey instead of dropping them on a page full of clinical language and generic contact boxes.

Her new therapy website

Reflects her heart and her work
Makes it easier for the right clients to find her and understand what she offers
Gives her a Squarespace home she can actually manage and update herself

It is not just a refresh. It is a reset. An online home that finally matches the way she shows up in the room.

If your counseling website no longer feels like you

If you are reading this as a therapist or counseling practice owner and thinking

“That is exactly how I feel about my site”

you are not alone. Many therapists outgrow their first website long before they have time to fix it.

This is the work I love to do.

At JoiB Consulting, I design strategic websites for therapists and counseling practices, often on Squarespace, that

Tell the truth about who you are and who you serve
Feel calm and inviting for the clients you are called to help
Give you more control over your online presence instead of less

If it is time for your therapy website to feel like your actual practice again, I would love to talk.

Reach out to book a Website and Systems Consultation, and let us map out a path from outdated and out of sync to an online home that carries your hope and your work well.

Therapy Website Refresh for My Hope Counseling