We Built Our Own Church a Soul-Winning Machine: Metro City Church’s New Digital Front Door
This One Felt Different From Day One
A year ago, I was not just designing a website.
I was designing the digital front door for my own church home, Metro City Church in Virginia.
That meant every pixel, every word, every button had to do one thing above all, help people meet Jesus.
No pressure, right.
The Vision Was Bigger Than a Redesign
We did not want another nice church website. We wanted a twenty four seven evangelistic tool that would
Preach the Gospel to someone scrolling at two in the morning
Offer daily bread through devotionals
Give strangers a simple way to submit a prayer request and feel seen and loved
Turn online visitors into first time guests, and eventually family
The Challenges We Faced
Capturing the fire of our worship and the warmth of our community in static pages
Making sure the site felt just as alive on a phone in Ghana as it does on a laptop in Virginia
Building e commerce that funds missions without feeling like a sales page
Creating content that speaks to both the unchurched seeker and the mature believer
What We Built, A Digital City of Refuge
Here is the core of the new Metro City Church website.
1. City of God identity woven through the experience
From the first scroll, visitors see and feel that this is a city of refuge.
Bold visuals, clear language, and a simple invitation communicate one message, you belong here.
2. Weekly sermons and daily devotionals front and center
Fresh Sunday messages are easy to access for replay and sharing
Daily devotionals written by the resident minister are published each morning, giving people a simple way to start the day in the Word
3. A prayer page that truly receives people
A dedicated Can we pray for you page gives visitors a simple form to submit prayer requests. Those requests are routed directly to the prayer team, who responds in prayer and follow up. Many people now find this page before they ever visit in person and still experience real ministry.
4. Clear paths into ministry life
Children, youth, men, women, outreach and PENTSOS each have their own space on the site. Photos, descriptions, and simple interest forms make it easy to see what is happening and find a place to plug in.
5. E commerce that supports the mission
Apparel, books, and ministry resources are available in an integrated store. The experience is clean and simple, so supporters understand that each purchase helps to fund outreach and missions work.
6. Mobile first, fast, and ready to serve globally
The site is optimized so it works smoothly whether someone is on a strong connection in Virginia or limited data in another nation. Navigation, video, and media are all designed with mobile visitors in mind, since that is where most people first encounter the church online.
The Fruit So Far
Since launch, Metro City Church has begun to see
Salvation decisions and renewed commitments that people directly connect to watching messages or engaging devotionals online
Steady growth in daily devotional readership
A consistent stream of prayer requests from people who have never been in the building
First time guests who say, I found you online and knew I had to come
Online giving and resource sales that provide ongoing support for missions and outreach
Your Church Can Build This Kind of Digital Home
This project was not about impressive code. It was about obedience and intention, creating a space where the presence of God is honored and people can encounter the Gospel any time of day. If your ministry is ready to move beyond an outdated church website and build a digital home that reaches people where they are, Let us talk.
Book a free consultation and let us explore how your website can become an evangelistic tool instead of an online flyer.